In recent years, it has become important to accurately determine the needs and consumption habits of consumers in the field of digital marketing, as well as in many areas. While significant changes occur in user habits with digitalization, technological innovations that make development continue to determine marketing trends. In this context, we hope that important marketing trends for 2023 will guide you.
Short Videos for Instant Consumption
Brands that fully understand the changing user demands and needs continue to stand out. Many content producers achieve great success with shorter, “immediate consumption” content to meet audience needs.
TikTok, one of the short-format video production and sharing platforms, has become one of the applications that best caught the Z generation with its fast access to content, a clear interface design and personalized content.
Metaverse Advertising
In line with advertising and marketing, the metaverse, which is defined as a 3D and virtual environment where users can spend time, still continues to be built. While the number of startups that will take the Meta universe one step further with the business ideas they have developed, all these initiatives aim to further improve the functionality and usability of Metaverse. This concept, which we have used frequently especially in the last year, is among the trends that brands should not ignore in terms of providing better experiences to users.
NFT Marketing
NFT market, which has been very popular in the last year, continues to develop in 2023. As with other trends, it is one of the most popular tools that has managed to significantly influence the new generation of consumers. Businesses aiming to increase the brand value of the products and services they offer continue to create new NFT concepts. Although NFTs have been raised declines recently, with new developments waiting for their users, it may create suitable opportunities for NFT investments in 2023.
Artificial Intelligence
As it continues to evolve with AI at its core, companies are discovering new ways to interact with their customers. It is predicted that Artificial Intelligence, which is separated from today’s technology systems, will lead to more creative and improved applications with its adoption by corporate enterprises. Brands are using AI for many purposes, including improving customer service by running personalized ad campaigns and even creating products from scratch.
